The reason why #SuiDhaaga is the brilliant example of #SimpleIsBeautiful.

I admire the courage of #VarunDhawan and #AnushkaSharma to swim against the tide. It’s important for an actor to grow, to do different kinds of cinema, to revisit characters they may have met in real life or heard of, to help tap the hitherto untapped talent that lays dormant within them. When popular names - who can do the usual, mundane stuff without much effort - agree to do a project like #SUIDHAAGA, it speaks of their commitment to the craft, their honesty towards their profession.
#SUIDHAAGA has cost Rs 35 cr to make, while an additional Rs 10 cr has been invested on P & A. It’s not a massive amount to recover [Rs 45 cr] since #YashRaj has already recovered a big chunk of investment from Satellite and in film placements. The digital rights will fetch a substantial amount too, while the theatrical business - the barometer for success - is more than lucrative. The big holiday on Tuesday was akin to a big bonus for the film.
2018 is an eventful year. Films with strong content are being embraced warmly by moviegoers and the success of #SUIDHAAGA reaffirms the fact that well-made films will always find an audience.